Blue Ink, how you can improve your creativity

The title of the next book I plan to publish, not sure when the book will be published. Although I want to publish "Blue Ink" in 2020. The book is about writing in general and the secrets I discovered writing copy for clients and writing books. Secrets that help to become more creative during the …

The Power of One

Last year I´ve been reading up and studying the masters of copywriting. People like Gary Halbert, Clayton Makepeace, David Ogilvy, John Carlton and many more. Many of those masters talk about the power of 1 in reference to the call to action. Whether this is in your sales letter, email, website or any other piece …

“Casablanca”, educational material?

Recently I watched "Casablanca", the original version in black and white. It was a tip from one of my copywriting mentors to watch this film for the dialogues. Even found it in the internet archives and could watch it without commercial interruptions. I really enjoyed the film and most likely will watch it again. I …

How to write a company profile without …

A couple of weeks back I was asked to write a profile for a company. They needed the profile to send to one of their prospects. I didn´t receive much information other than company name, names of founders, their license to operate the business and the market they were servicing. It looked like an impossible …

“I can see clearly now” 20/20 Vision

https://www.youtube.com/watch?v=MrHxhQPOO2c It´s the last day of 2019 and to be honest it´s been a challenging year. I am certainly looking forward to 2020, as in 20/20 vision. 20/20 vision is a term used to express normal visual acuity (the clarity or sharpness of vision) measured at a distance of 20 feet. If you have 20/20 vision, …